Alorica Rebranding Video
For the past 10 years Alorica’s brand was solely animation based. The company wanted to move in a different direction so I came up with a more straightforward approach— a bold, assertive tone and visual style, utilizing Gen AI in a few key strategic moments (ie: the snake oil salesman).
This video became the linchpin for our re-brand: a bolder, more confident attitude: Deliberate.
Year: 2025
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Role: Creative Director
Responsibilities:
Concept
Video Editing
Copywriting
Animation